10 Best AI Marketing Tools 2023

  • Post last modified:6 June 2023
  • Post category:Best AI Tools
  • Reading time:19 mins read

AI marketing platforms make automated judgments based on collected data, analyzed data, and any additional observations of audience or economic trends that may affect marketing efforts. Artificial intelligence is widely utilized in the fast-paced world of digital marketing.

Artificial intelligence (AI) marketing technologies analyze data and consumer profiles to determine the most effective ways to contact clients and automatically send them timely, personalized communications.

Many modern digital marketers use AI to assist with tactical jobs that can be completed with less human finesse. In this post, I will discuss the top ten best AI marketing tools.

1. Flick

Flick Key Features

  • Flick AI Social Media Assistant uses artificial intelligence to assist its users in coming up with original and interesting content ideas.
  • It also provides a robust hashtag search and management interface, empowering users to increase the exposure and reach of their content.

What I like

Flick AI Social Media Assistant’s AI-powered automation capabilities greatly reduce the time spent on content development.

What I Dislike

Flick AI Social Media Assistant’s AI-powered features are helpful and time-saving, but they rely to some extent on the precision and efficiency of the underlying AI algorithms.

Flick Price

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2. Jasper

Jasper Key Features

  • Formerly known as Conversion.ai, Jasper uses OpenAI’s sophisticated GPT-3 model to produce engaging content for ads, emails, landing pages, articles, and social media.
  • The AIDA (Attention, Interest, Desire, Action), Feature to Benefit, PAS (Problem-Agitate-Solution), and Before-After Bridge Frameworks are just a few pre-made models in the program.

What I like

The tool’s versatility and adaptability to diverse marketing channels come from its ability to produce various content formats, such as ad text, emails, landing sites, articles, and social media postings.

What I Dislike

Users unfamiliar with AI-driven systems may encounter a learning curve when first utilizing Jasper.

Jasper Price

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3. Phrasee

Phrasee Key Features

  • Phrasee is an AI-driven marketing tool that focuses on improving the consistency and effectiveness of brand language across all marketing collateral.
  • Phrasee’s AI features allow for the development of personalized and interesting content that will appeal to the intended audience, whether for email marketing, social media, or push notifications.

What I Like

Phrasee’s services aid companies in improving their communication and message by refining the brand language.

What I Dislike

The produced material will still need human review and modification to meet the brand’s specifications.

Phrasee Price

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4. Optimove

Optimove Key Features

  • Optimove helps firms make strategic marketing choices by consolidating data from several sources.
  • The platform’s AI features improve advertising efforts. Optibot, an AI component of Optimove, performs customer data analyses and provides insights that may be used.

What I Like

Data-driven decisions may be made with the help of Optimove’s customer-data integration and analysis features.

What I Dislike

To get the most out of Optimove, proper training and familiarity with its features are required.

Optimove Price

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5. Smartwriter.ai

Smartwriter.ai Key features

  • Smartwriter.ai uses artificial intelligence to create customized email messages for its users mechanically. By facilitating the automation of individualized email composition, this function helps save time and effort.

What I Like

Smartwriter.ai’s functionality to generate customized emails automatically saves time and resources by eliminating the need for the user to do so manually.

What I Dislike

While Smartwriter.ai can automate email content production, there may be restrictions on the precision and personalization you can achieve.

Smartwriter.ai Price

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6.  Acrolinx

Acrolinx Key Features

  • The artificial intelligence (AI)-driven marketing program prioritizes enhancing content quality to guarantee compliance with brand standards.
  • The program aids major corporations like Google and Amazon to preserve brand alignment and consistency across all their marketing materials.

What I Like

Adherence to Brand Standards The AI-driven program checks that all promotional materials fit the brand’s guidelines.

What I Dislike

The AI may need help effectively grasping the subtleties and context of certain sectors or brand voices, even while it does make ideas for content upgrades.

Acrolinx Price

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7. Grammarly

Grammarly Key Features

  • Grammarly is an artificial intelligence (AI) content marketing tool with instantaneous grammar and spelling checks. It examines text in any format to detect and recommend spelling and grammatical improvements.
  • Grammarly’s premium and business plans provide access to the app’s most sophisticated capabilities.

What I like

Businesses may benefit from the polished and professional material produced using Grammarly’s real-time spelling and grammar checking.

What I dislike

While Grammarly’s free edition provides basic spell and grammar-checking capabilities, some more sophisticated functions are reserved for the paid Premium and Business plans.

Grammarly Price

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8. MarketMuse

MarketMuse Key Features

  • MarketMuse uses artificial intelligence to delve deeply into a subject of interest and create content around that study. This function helps organizations write more useful articles, landing sites, sales copy, and emails.
  • MarketMuse generates a first draft of the content based on the selected topic and provides a content brief.

What I Like

This guarantees that users have access to thorough and accurate information, letting them produce optimized content with maximum impact.

What I dislike

Users may need time to become used to MarketMuse and its AI-driven suggestions before using the platform to its full potential.

MarketMuse Price

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9. Surfer SEO

Surfer SEO Key Features

  • Surfer SEO was developed to enhance the search engine optimization (SEO) of written content like blog posts, articles, and more.
  • Customers can access the tool’s extensive suite of features and analytics to enhance their content’s search engine optimization (SEO).

What I Like

The tool’s user-friendly design makes it accessible to individuals without prior search engine optimization experience.

What I dislike

While Surfer SEO optimizes your site for search engines, its concentration on content-related criteria may mean it doesn’t analyze other technical elements like website structure, page speed, or technical faults.

Surfer SEO Price

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10. InstaText

InstaText Key Features

  • InstaText uses AI to rewrite text and make it easier to read. The text’s quality is improved beyond simple grammatical and spelling checks.
  • InstaText aids organizations in maintaining their brand identity and message throughout textual material by keeping the writer’s tone.

What I like

InstaText’s sentence rewriting function improves the text’s readability and quality. It improves the readability of text, allowing users to capture the attention of their target audience and convey their message.

What I Dislike

The downside is that the AI’s rewriting ideas may only sometimes capture the intricacies of the original text, despite InstaText’s best efforts to maintain the writer’s tone and style.

InstaText Price

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These powerful tools have revolutionized the way businesses interact with their customers, optimize campaigns, and drive growth. By harnessing the capabilities of AI marketing tools, organizations can gain valuable insights, automate tasks, and deliver personalized experiences at scale.